Tag Archives: writing-a-book

Think Young-Adult Nonfiction

Do you know what the most popular kind of book is? It’s young adult. Young adult fiction is one of the rare growth areas in publishing (apart from sales of e-books in relation to traditional paper and hardcover books). Some people see this as a continuation of the dumbing-down of modern society, and the rise […]

Concentrating Where You Can

Write where you can. When you can. However you can. I admire folks who can continue to concentrate whatever the situation. In my many years as a journalist for a big newspaper I needed to be able to concentrate amid the noise of a newsroom (that noise is lessened now that most people arrange appoints […]

The Story of a Methodical Personality

Beneath the Cover, promote a book, writing a book, methodical personality

We’ve been looking at how to market to the methodical personality. To recap, methodical personalities prepare and organize before they take action. They appreciate facts. They value organization and routine. They prefer to think and speak about details and specifics. They are thoughtful. They plan in advance and want to know all the details. Here’s […]

Marketing to the Methodical Personality

Beneath the Cover, writing a book, promote a book, methodical personality

We’ve been looking at how to market to different personality types. Here we will look at what we call the methodical personality. Methodical personalities prepare and organize before they take action. For methodical personalities the completion of a task is its own reward. They appreciate facts, they want hard data and they demand that information […]

How to Present Your Services to a Spontaneous-Personality Client

Beneath the Cover, writing a book, promote a book, spontaneous personality types, The Wizard of Oz

In our last post on working with spontaneous personality types, we looked at the buying needs for this spontaneous personality. Here we will look at how you present your product, service, approach and methods to this personality type. Presentation is what a business does to meet the needs of personas through using all of the […]

Uncovering Spontaneous Buying Needs

Beneath the Cover, writing a book, promote a book, spontaneous personality

In our last post on working with spontaneous personality types we looked at the value words that the spontaneous personality type responds to – words such as exciting, enjoy, edgy. Here we will look at the buying needs for the spontaneous personality type. What is the need, problem or opportunity that you will identify and […]

The Valued Words for Your Spontaneous-Personality Client

Beneath the Cover, writing a book, promote a book, how to write a book, spontaneous personality type

In our last post on working with spontaneous personality types will look at how you might with the spontaneous persona for your business, and need identify and focus on the core values of the spontaneous personality type. —Driven by the need to enjoy the moment, a Spontaneous seeks excitement, attention and fast-paced living to fill […]

Communicating with a Spontaneous Personality Type

Beneath the Cover, writing a book, promote a book, how to write a book, spontaneous personality type, spontaneous Motivation

In our last post on working with spontaneous personality types, we explored the narrative of the Lion from the classic tale The Wizard of Oz, to demonstrate how this persona might display his personality type, within the context of a story. Along the lines of the kind of story our clients would craft for their […]

Relationships Are Currency

Beneath the Cover, writing a book, promote a book, how to write, referral marketing, networking strategy

How many times have you seen an entrepreneur, maybe even yourself, go to a networking event, meet a lot of people, and then leave and never talk to them again? Too often, right? And it’s not because you don’t like them or ever want to see them again, but because you’re a busy person with […]

Glenn Beck Finds How a Book Can Change the Discourse

Beneath the Cover, writing a book, Pendulum, ME Cycle, WE Cycle

Books really can make you think differently. Even though we’re at a time of increasing ideological tension, sometimes the right book can make a person think about something in a new way despite an opposing ideology. It turns out that you can at least soothe things over if you’re willing to step back and let […]