In our last post on working with spontaneous personality types will look at how you might with the spontaneous persona for your business, and need identify and focus on the core values of the spontaneous personality type.
—Driven by the need to enjoy the moment, a Spontaneous seeks excitement, attention and fast-paced living to fill immediate needs for enjoyment.
Here we will look at the specific words that appeal to this personality type.
The spontaneous personality seeks excitement and the fulfillment of immediate needs. You can target those by using specific words.
Valued words are words that specific personas use themselves and look for in marketing. They tend to be part of the persona’s vocabulary, and the persona will more readily respond to these words. Keywords for search-engine results also fit into this category, and using these words in your book, or in marketing copy, will appeal to this personality type.
Spontaneous Valued Words include:
What are five value words that your particular spontaneous audience might respond to?
You don’t have to use all of these words in every piece of copy, but if you use them now and then throughout your writing, the spontaneous personality type in your audience will respond to your message more immediately. It’s a matter of focusing your message to the client.
You will be appealing to different personalities, of course, so the value words for each will change. But a mix of all will broaden your reach.
In our next post, we’ll look at how you uncover the buying needs for your spontaneous-personality client.
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