While your website provides information to your target market, it’s still important that visitors become aware of you as you build your marketing platform. You want people to recognize your name and view you as an expert in your field your visitors in their search for information.
Since credentials can be faked on a website, testimonials from your customers and clients are a better demonstration of your competence and trustworthiness. Third-party endorsements are invaluable. If someone recognizable from your niche market has something good to say about you this will further boost your credibility.
This is not to say that your “about us” page should consist only of testimonials. You should still list your credentials and share your professional history (briefly). Although many of us have a Spock-like aversion to such emotional outpourings of self-worth, it doesn’t hurt to include some personal and interesting information about yourself so that those with spontaneous personalities can enjoy an insight into you as a person.
Your ‘Contact Us’ Page
Don’t make your visitor search for a way to find you. It’s one of the frustrations of home pages that no one ever seems to be at home. Your phone number or email (that you check regularly) should be plainly available on every web page, but at the same time you should still have a contact page that makes it easy for people to reach you.
It’s also an important page because search engines use it to verify that you’re a legitimate business.
Next, we’ll take a look at your media and press pages.
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