Promote

Understanding the Competitive Personality

Beneath the Cover, writing a book, competitive personalityIn my last post, we began to explore the four basic personas.

Here we’ll look at the first one, a type that we is often referred to as the competitive personality.

Competitive personalities seek competence in themselves and others. They can be intense and very persuasive about getting their own way. They are particularly irritated by inefficiency. Competitive types want to control life, both their own and the lives of others.

Competitive personalities (sometimes simply referred to as “competitives” or “a competitive”) have a deep appreciation for challenges, where they see themselves competing with themselves. They are goal-oriented and constantly look for methods and strategies to help complete tasks that move them toward their goals. A competitive person usually reaches decisions quickly after obtaining a clear vision about his or her goals. Competitives are highly motivated, hardworking, image-conscious, planners, good at promoting their own ideas and can subordinate present needs to ensure future success.

  • Attitude – businesslike, power-oriented
  • Use of Time – disciplined, strategically paced
  • Question posed to you as a service provider – What can your solution do for me?
  • Approach to take with this kind of client – Provide rational options, probabilities and challenges

This table helps characterize a competitive personality, and offers some good words to use when writing to one:

Characteristics Likes Dislikes Useful Words
Controlling

Competitive

Daring

Enthusiastic

Independent

Risk-taker

Witty

Challenges

Being unique

Possibilities

Reaching goals

Strategy

Tactics

Incompetence

Indolence

Complexity

Dominate

Entrepreneur

Possibilities

Precision

Solution

Superior/winner

A competitive personality wants a challenge. Address the competitive personality among your readers or your clients by saying, “You’re wrong, I’m right, here’s why this is a better way to get the results you want.”

Here’s a table that looks at what competitive personalities embrace or avoid and, briefly, their core values.

Embraces Avoids Core Values
Meeting new people in his/her niche

Making partnerships with successful people in niche

Looking good to potential clients

Talking sports or competitive activities with business acquaintances

Relatives or friends who try to bum things

Wasting time and hanging around

Getting burned (being taken advantage of)

Being controlled by others

Controlling

Excelling

Winning

Mastery

Competitiveness

Achievements

Reaching Goals

Competitive personalities tend to be driven and motivated. Success is their only option, and when faced with roadblocks they quickly find another path that leads to the same goal. Competitive people are the most intentional of the four personality types. Most of their actions (if not every action) are calculated to move them closer to their goal. When playing a game, competitive people usually start having fun about the same time as they win.

We’ll continue to explore this going forward, in creating a story of a competitive personality based on a popular work of fiction.

How To Publish A Best Selling Book

Subscribe To Beneath The Cover's Blog

Join the many publishers and authors who already get their updates sent straight to their inbox. Enter your email address below:

No comments yet.

Leave a Reply