In my last several posts we’ve looked at the competitive personality. Here we’ll begin to look at the spontaneous personality type. As I mentioned, knowing who makes up your audience, from an individualized perspective that you can obtain from personality studies, can help you better target and speak to your audience. We work with our clients during our uncovery sessions to target their audience (or to help the clients understand who their audience is made up of), and to take them through the different personality types to do that.
Here, again, we look at the spontaneous personality.
One question a spontaneous might ask is this: “How fast can you deliver that product?”
That’s because spontaneous personalities live almost entirely in the moment. Their sensing preference makes them most grounded in the immediate world. This, coupled with their perceiving preference, helps them to remain poised and fully present in any situation. They are available, flexible and engaged in a personal quest for action and impact, which defines who they are.
For the spontaneous personality, they do what they feel is right, and right away. It’s integrity the unity of impulse with action. Spontaneous people prefer the personalized touch and search for new and exciting experiences. They dislike dealing with traditional details, and would rather “feel” than “explain.” They are often quick to reach a decision and they fear missing out on anything life has to offer.
- Attitude: Personal, activity-oriented
- Use of Time: Spontaneous, fast-paced
- Question: Why is your solution best to solve their problem now?
- Approach: Address immediate needs with relevant credible options
The Spontaneous personality is encapsulated by these characteristics, attitudes and words:
|Fast-paced||Experience||Missing out on things||Flexible|
|Impatient||In the moment|
A spontaneous personality type wants to know the following: “How can you relieve pain or give pleasure right now?”
Meeting new people and trying new things
Excitement and adrenaline
Enjoying the moment
Filling immediate needs
In our next post, we’ll continue to look at the spontaneous personality type.
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