In our last post, we looked at how although everyone has an idea for a book, often that idea isn’t formed or focused enough to create a book that will be useful for the end reader and potential customer. We work with clients to get that information from them: what it is they do, how they do it, whom they benefit and why and how their services can solve problems.
We also spend a lot of time with our clients on identifying what we call the core drivers of their work life (and sometimes their leisure life).
What are these drivers? They’re what energizes and motivates you. They are what get you up in the morning, eager and willing. They give you the powerful to move ahead. Usually such drivers are the things that speak to our deepest sense of accomplishment for ourselves.
Think about it this way, in asking yourself these questions?
What are you happiest about? This means what do you do that gives you the most pleasure? Is it related to work or leisure? Is there a way to combine these?
When are you most creative? This can refer to anything that enlists your imaginative capabilities. It can be your work – coming up with entrepreneurial ideas, for example – or, again, what you do in your spare time that gives you profound pleasure. Is there a way to make your creative life part of your work and career?
What are you most excited about? Is it embarking on a new project? Going on vacation? Getting up in the morning? What excites you is key to understanding what motivates you and where your soul purpose lies.
Do you have hobbies that can produce income? This might not be your main source of income, but if it’s something you enjoy doing, is there a way to make it work toward your bottom line?
Where do you make money that is more of a drain on you, or not aligned with what you truly belief, or that you truly love to do?
The answers to these questions are not always easy to come by. But they do reveal what it is that really makes you tick. And where you should devote your energies.
We will continue to explore this in our next post.
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