Things are winding down at publishing houses as harried editors put aside manuscripts, rejection letters and agents’ calls and look forward to the Christmas break.
As for authors, well, authors are still writing. And if you’re an author who’s building a platform, then you know that there’s no downtime. People who read don’t take a break because it’s a time when magazines publish their best-of issues, or when television dwindles down to repeats and Hallmark holiday movies.
You’ve got a message to get out and, if you’ve been doing your job right, your audience remains hungry to hear what you want to say.
Any professional writer â€“ and that’s what you are â€“ knows that writing is something you do everyday, like going to work but without real holidays. Look at it this way, you never stop reading things, right? You’re always searching for news, for ideas, for comfort from the written word, no matter how you process it, whether it’s through a newspaper, an RSS feed or a smart phone app.
People don’t stop supplying information simply because the calendar says it’s time for a breather. And as you’re trying to build your audience, you’re not going to stop providing that audience with your content.
The thing is, as an author, budding or not, you should keep a schedule. Commit to writing three to four blog posts a week â€“ and stick to it. If you think you’re going to run out of ideas, don’t panic â€“ you’ll have plenty of fodder for your writing as long as you’re communicating with your audience, who’ll provide you with the feedback you need to inspire you to create more. But as someone who has committed to posting a message several times a week, you might want to keep a rolling file for offhand ideas that can also lead to inspiration.
You don’t want to go to the trouble of establishing your brand, and trying to build it, and not feed it. People are hungry for information, and they’ll be hungry for you if you continue to feed them your ideas.
Even when the rest of the country says it’s time for a holiday nap.
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