Writing as Thinking

Many people don’t know what they think until they write it. Their thoughts are often random impressions and vague ideas. It’s writing that gives them shape.

It’s books that help shape thoughts further, and it’s a book that can give you the makings of a platform from which to further expand your business.

As you put your book together, using the online platform you’re building to attract an audience to your ideas, and to engage with that audience in a conversation that will help you strengthen your ideas and your voice and your writing, you will find that you finally have an idea of what you’re talking about.

Because you’ve written it down.

This sounds self-evident. But it isn’t. Many people don’t have a clear sense of their purpose, even the business they know well, until they’ve taken the time to organize their thoughts into coherent sentences, and those sentences into a book that follows an argument.

Writing your thoughts gives you a chance to look them over – once they’re “outside” your head, you can see them in the cold light of day as interesting, clichéd, powerful or feeble.

Some insanely gifted artists like Mozart could compose and orchestrate an entire musical work in their head. But even Mozart corrected what he wrote when he put it onto paper. He knew what he wanted to say, but when he saw it, and “heard it” through seeing it written, he could better adjust what it was he was aiming at.

You will be able to do the same.

But do it first – give yourself a little test. Think of how you’re going to spend the next week, and think of your goals.

Now wait a few minutes.

Do you still remember them?

If you’ve written those goals down, you can see them, and refer to them – and adjust them as you see fit or necessary. This isn’t writing per se, but it is a way of seeing how important the act of writing to your way of thinking can be.

Get it down, then get it out there.

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8 Responses to “Writing as Thinking”

  1. Anonymous April 3, 2012 at 3:16 pm #

    Writing is very clarifying for me as well. Whether making a list of things I need to do, journaling or writing with more structured purpose. And, the more I write, the better I am at speaking. 

  2. Andrea Reindl April 3, 2012 at 8:11 pm #

    What great advice! I also find that writing helps me work out problems 🙂

  3. Aldous Irving Jimenez-Echegoye April 4, 2012 at 12:17 pm #

    I always tell people to have a notebook handy all the time so they can write down their thoughts.

  4. Brandon R Allen April 5, 2012 at 12:41 pm #

    Love this Bob.  I wrote a post awhile back called “Can Writing Make You A Better Business Owner”.  Writing is definitely a way to give yourself clarity around certain areas of your business or project.  What I realized in doing this is that the things that I like to write about and that are easy to write about are also the areas that I am most passionate about as well. 

  5. Bogdan April 5, 2012 at 1:35 pm #

    You are absolutely right Bob.
    Thank you Bob for this great article. 

  6. Jamie Moran April 6, 2012 at 10:25 am #

    Writing down goals and referring back to them on a regular basis is incredibly powerful. You hear so many stories of people who achieved the impossible simply by stating they would complete it and writing it down. Transferring ideas from the nebulous state in your mind to a piece of paper is like popping the cork, allowing them to flow into manifestation. 

  7. Nadine Riopel April 9, 2012 at 5:10 pm #

    I’d like to suggest that this is also true of putting your ideas into formal presentation form. If you do it well, the act of turning the mishmash inside your head into a coherent, engaging story you tell a group of people can really coalesce your thinking. This does not apply, of course, if you just get up and start talking. I’m referring here to presenters who put in the work to craft really good content in a form that communicates something meaningful to the audience. Thoughts?

  8. Trudy Randall April 18, 2012 at 8:17 pm #

    Bob it’s the only way I write.   I never know where my stories are going to end  Once I start writing the story just comes together. Thanks for sharing I do write my life goals down and pasted them on the wall and in my car  and I read them three times a day

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