Many people don’t know what they think until they write it. Their thoughts are often random impressions and vague ideas. It’s writing that gives them shape.
It’s books that help shape thoughts further, and it’s a book that can give you the makings of a platform from which to further expand your business.
As you put your book together, using the online platform you’re building to attract an audience to your ideas, and to engage with that audience in a conversation that will help you strengthen your ideas and your voice and your writing, you will find that you finally have an idea of what you’re talking about.
Because you’ve written it down.
This sounds self-evident. But it isn’t. Many people don’t have a clear sense of their purpose, even the business they know well, until they’ve taken the time to organize their thoughts into coherent sentences, and those sentences into a book that follows an argument.
Writing your thoughts gives you a chance to look them over â€“ once they’re “outside” your head, you can see them in the cold light of day as interesting, clichÃ©d, powerful or feeble.
Some insanely gifted artists like Mozart could compose and orchestrate an entire musical work in their head. But even Mozart corrected what he wrote when he put it onto paper. He knew what he wanted to say, but when he saw it, and “heard it” through seeing it written, he could better adjust what it was he was aiming at.
You will be able to do the same.
But do it first â€“ give yourself a little test. Think of how you’re going to spend the next week, and think of your goals.
Now wait a few minutes.
Do you still remember them?
If you’ve written those goals down, you can see them, and refer to them â€“ and adjust them as you see fit or necessary. This isn’t writing per se, but it is a way of seeing how important the act of writing to your way of thinking can be.
Get it down, then get it out there.
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