Yvonne DiVita is the author of Dick*less Marketing: Smart Marketing to Women Online, a book about getting those baby boomer icons Dick and Jane to buy at your website.
Yvonne is the president and founder of WME Books.com, a division of Windsor Media Enterprises, LLC. WME Books is an Author Services company specializing in â€œAuthors Helping Authorsâ€â€” write, produce, print, and market books using Print-on-Demand technology, blogs, and community building events.
WME Books maintains a blog on writing and publishing at: http://www.ahablog.com. Yvonne maintains a separate blog at http://www.lipsticking.com with a focus on Smart Marketing to Women Online. She was privileged to work with Jeremy Wright as the Technical Editor of his, Blog Marketing, (McGraw-Hill, 2005). Yvonne speaks on marketing to women online and has presented at such events as adtech New York and WOMBAT: Word of Mouth Basic Training in Florida. She is interviewed and quoted throughout the Internet on marketing, womenâ€™s issues, publishing, and blogging.
In addition to writing Lip-sticking, Yvonne also contributes to http://www.wmeblogs.com, with a focus on how to get your blog to return a positive ROI. She is interviewed and quoted throughout the Internet on marketing, women’s issues, publishing, and blogging.
Yvonne is a past-president of the Rochester Professional Consultants Network, VP of Web Communications at RAMA (the Rochester chapter of the American Marketing Association), President of the Rochester chapter of Women in Communications, and is a member of several other national womenâ€™s organizations.